Written by abc, on 19-03-2008 13:31
@xponat: as a consumer i will make a decision based on whatever price. You're right there are those who charge considerable sums for very average services, but if you charge 60 Euros for 5 people, and I only want one, it does make me think I'm over paying. Frankly, long-term your current model puts you in a massive problem. Your current fee coverts to 12 Euros per tipter - to give yourself a decent income, you will be targeting a massive number of consumers. A massive number of consumers will mean odds won't be attainable no matter what you do. Even on the big leagues.
An approach where you price yourselves individually at say 40-50Euros, and offer a combined package at say 150 Euros is the more prudent long-term strategy. Having a large number of consumers will devalue your product, whether you like it or not. Keeping your prices low will attract people who need winners to keep going, like it or not. I genuinely feel this is a very naive business strategy, and being succesful means mixing the business side with the handicapping side.
@satyr: you simply stand out in my view, because your reactions are mature, you know your stuff and that shines through and you realize that the world is not static. As a capper, the psychological side is hugely important, and your level of maturity really makes me wonder why you don't sell yourself better. I can't help but feel BB is a mix of cappers at different levels in their ability, it isn't a coalition of the best, so I'd rather have the option to search and scan and mix BB with other successful services who can boast of very good long-term returns. I'm sure ultimately, you will find many more like me. |
