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HAMPSHIRE, UK -- (Marketwire) -- 12/03/08 -- In stark contrast to much of theentertainment and leisure sector, gambling via mobile phones will performstrongly in 2009, led by the UK market,
according to research justreleased.
The Juniper Research report found that total wagers on mobile phones areexpected to more than double in 2009 to more than $3.6bn, where as userspending on mobile TV and mobile games will be
adversely impacted by theglobal economic downturn.
According to report author Dr. Windsor Holden, "Gambling is essentially arecession-proof industry, as while there may be marginal reductions in thelevel of stakes amongst casual users, the
overall appetite for gambling perse will be unaffected. Furthermore, with the growing availability ofbetting services on-portal, the mobile is an increasingly convenient anduser-friendly means
of placing a bet."
The Juniper report also noted that the overwhelming majority of leadingEuropean bookmakers now offer some form of betting service on the mobile,with several having partnered with leading
network operators.
However, the report noted that regulatory restrictions remained a keyimpediment to mass adoption, even in countries where mobile bettingservices were permitted, and argued that national and
state governmentsneeded to implement a clear and transparent framework governing all formsof mobile gambling services for the benefit of both consumers and serviceproviders.
Other findings from the Juniper Research report include
-- Mobile betting will account for 75% of all gambling on mobile handsets in 2008, with casino-type gambling the second-largest sector-- The UK alone will account for more than 30% of bets
placed in 2008, although this proportion will decline to just 8% by 2013 due to increased deployment of services elsewhere-- Global gross win from mobile betting services is expected to exceed
$1bn annually by 2012.
© International Business Times
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